Aveda Be Curly Advanced Shampoo is a creamy, sulphate-free formula designed to gently cleanse curls, coils and waves without stripping essential moisture. Developed with expert texture stylists, this nourishing shampoo helps remove build-up while delivering hydration and improving manageability. Enriched with a plant-derived curl-strengthening peptide, it supports healthier-looking, more defined curls while reducing frizz and enhancing natural shine.

Key Benefits:

• Gently cleanses without stripping natural moisture
• Removes product build-up from hair and scalp
• Helps reduce frizz and improve manageability
• Enhances natural curl definition and shine
• Enriched with plant-based peptide to help strengthen hair
• Sulphate-free, silicone-free and vegan formula
• 94% naturally derived ingredients
• Suitable for all curl types, from wavy to coily hair

How to Use:

1. Massage into wet hair and scalp
2. Rinse thoroughly
3. Follow with Aveda Be Curly Advanced Conditioner for best results
4. Use as part of your regular curl care routine