Aveda Shampure Nurturing Shampoo is a gentle, naturally derived cleanser designed to softly cleanse the hair while delivering lightweight, long-lasting nourishment. Infused with Abyssinian oil, it helps leave hair feeling clean, soft and manageable without weighing it down. Enriched with Aveda’s signature Shampure aroma, featuring 25 pure flower and plant essences, it provides a calming, spa-like sensory experience with every wash.

Key Benefits:

• Gently cleanses hair without stripping moisture
• Provides lightweight, long-lasting nourishment
• Leaves hair feeling soft, smooth and manageable
• Infused with calming Shampure botanical aroma
• Contains Abyssinian oil for added softness and care
• 95% naturally derived and vegan formula
• Suitable for daily use on all hair types
• Helps maintain healthy-looking, balanced hair

How to Use:

1. Massage into wet hair and scalp
2. Rinse thoroughly
3. Follow with Aveda Shampure Nurturing Conditioner for best results